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WHITECLOUD
CUSTOMER SUCCESS MARKETING

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CUSTOMER SUCCESS MARKETING

HAPPY CUSTOMERS. MORE UPSELL AND GROWTH OPPORTUNITIES FOR YOU.

We focus on the customer experience throughout the entire customer lifecycle, from onboarding to implementation to marketing post-sale. We ensure your customers see the value in your products and services and ultimately, become loyal advocates and repeat business. Services include:​

  • Onboarding materials, presentations and ongoing nurture opportunities

  • Product communications, highlights and positioning

  • Customer events, webinars, case studies

  • Opportunity mining; upsell opportunities;

  • And more.


 

MEDIA RELATIONS

CREDIBILITY AND COVERAGE YOU EARN. AWARENESS AND VISIBILITY YOU GAIN.

A catalyst for sharing your company story and expertise with targeted media, no other medium extends the reach of your content and message—and more cost-effectively, at that—than media relations. Services include:

  • Targeted media list building

  • Content and key message development

  • Media pitch and press release creation and facilitation

  • Content creation – articles, bylines, columns, blogs and more

  • Monthly reporting, benchmarking and analytics



 

DIGITAL  |  SOCIAL MEDIA

ENGAGE WITH KEY CUSTOMERS. BUILD IMPRESSIONS THAT DRIVE SALES.

With the right mix of digital and social strategies, we'll help your company effectively build brand awareness and interact with your customers using real-time insights, consumer learnings and analytics that create a relevant experience and meet your customers' needs. Services include:

  • Creating and / or maintaining your web presence

  • Website design

  • Social media strategy, design and reporting

  • Content development for a variety of digital mediums and channels

  • SEO / SEM

 

NEW PRODUCT LAUNCHES

PRODUCTS THAT SOLVE A PROBLEM. MARKETING THAT OUTSHINES THE COMPETITION.

Your customers want products that meet a need or solve their problem.  We use insights and research to help develop the right offering, followed by a stellar sales and marketing program designed to disrupt your industry and reach customers when, where and how they buy, We'll work side-by-side to create a winning launch program with services like:

  • Product and service development and positioning

  • Industry and competitive analysis

  • Go-to-market plans and launch kits, from sales and marketing collateral to public relations to social media​ and event planning

 

COMMUNICATIONS

REACH CUSTOMERS, CANDIDATES AND EMPLOYEES WITH RELEVANT STORIES

We align your internal and external goals and objectives with compelling, relevant and quality communication programs designed to reach and retain customers, attract candidates and maintain positive, long-term relationships with your employees. Examples include:

 

CULTURE / EMPLOYEE ENGAGEMENT / CUSTOMER COMMUNICATIONS

  • Shaping and communicating your workplace culture, internally and externally

  • Candidate communications

  • Employee engagement surveys

  • Internal communications