CUSTOMER SUCCESS MARKETING
HAPPY CUSTOMERS. MORE UPSELL AND GROWTH OPPORTUNITIES FOR YOU.
We focus on the customer experience throughout the entire customer lifecycle, from onboarding to implementation to marketing post-sale. We ensure your customers see the value in your products and services and ultimately, become loyal advocates and repeat business. Services include:
Onboarding materials, presentations and ongoing nurture opportunities
Product communications, highlights and positioning
Customer events, webinars, case studies
Opportunity mining; upsell opportunities;
CREDIBILITY AND COVERAGE YOU EARN. AWARENESS AND VISIBILITY YOU GAIN.
A catalyst for sharing your company story and expertise with targeted media, no other medium extends the reach of your content and message—and more cost-effectively, at that—than media relations. Services include:
Targeted media list building
Content and key message development
Media pitch and press release creation and facilitation
Content creation – articles, bylines, columns, blogs and more
Monthly reporting, benchmarking and analytics
DIGITAL | SOCIAL MEDIA
ENGAGE WITH KEY CUSTOMERS. BUILD IMPRESSIONS THAT DRIVE SALES.
With the right mix of digital and social strategies, we'll help your company effectively build brand awareness and interact with your customers using real-time insights, consumer learnings and analytics that create a relevant experience and meet your customers' needs. Services include:
Creating and / or maintaining your web presence
Social media strategy, design and reporting
Content development for a variety of digital mediums and channels
SEO / SEM
NEW PRODUCT LAUNCHES
PRODUCTS THAT SOLVE A PROBLEM. MARKETING THAT OUTSHINES THE COMPETITION.
Your customers want products that meet a need or solve their problem. We use insights and research to help develop the right offering, followed by a stellar sales and marketing program designed to disrupt your industry and reach customers when, where and how they buy, We'll work side-by-side to create a winning launch program with services like:
Product and service development and positioning
Industry and competitive analysis
Go-to-market plans and launch kits, from sales and marketing collateral to public relations to social media and event planning
REACH CUSTOMERS, CANDIDATES AND EMPLOYEES WITH RELEVANT STORIES
We align your internal and external goals and objectives with compelling, relevant and quality communication programs designed to reach and retain customers, attract candidates and maintain positive, long-term relationships with your employees. Examples include:
CULTURE / EMPLOYEE ENGAGEMENT / CUSTOMER COMMUNICATIONS
Shaping and communicating your workplace culture, internally and externally
Employee engagement surveys